About us

It all started when God put it in my heart to start a clothing business back in 2021, but I was hesitant to begin. Every time, God would nudge me to start it.

One day, I was on a bus, sitting at the front where you can see everything. I started thinking about the business again. In my head, I said to God, “If You want me to start it, let me see a blue car”—but not just any blue, a specific blue: azure blue.

Couple minutes later, I saw a blue car—then another, and another—three in a row, all in the exact colour I had asked God for couple minutes ago . And throughout that whole day, I kept seeing azure blue cars everywhere. That’s when I knew it was God’s will for me.

As for the name Halle Lu Jah, it truly came from God. I asked Him, “What should I name this brand?” and He said, Hallelujah, which means Praise the Lord.